It’s no secret that the internet has provided nonprofits with a vast canvas to raise awareness, communicate with supporters, and solicit funds. There’s truly no shortage of social platforms, crowdfunding sites, and gift matching apps. And they have made fundraising so much easier. No joke.
This ‘digital frontier’ isn’t without obstacles, however. Many nonprofits begin with great intentions, but find their digital successes to be subpar. Let’s go over a couple of key ideas that will boost your digital fundraising presence and win more donations.
Branding, Branding, Branding
To some, this may go without saying, but branding is muy importante. You can create a beautiful website for people to donate online, but if they don’t recognize the organization, they will probably leave.
Gather your organization’s brand assets. Logos, colors, mission statements. You name it. Be sure your design is cohesive. Taylor Corrado of Hubspot writes, “Think about how you can brand your collateral, including newsletters, brochures, flyers, and emails and your online marketing efforts, of course.“
The easier you make it for your supporters to recognize you, the higher your chances of receiving a donation. Frank Barry of npENGAGE says, “Doing this helps potential donors feel secure and understand that they are in the right place. A branded page builds trust, confidence and increases the likelihood that a person visiting your donation form will complete their transaction.”
Tell Your Story
Another crucial aspect of any donation pitch is to design a beautiful story. This is the time to let your organization shine. You can share a success story, describe where the specific donation would go, etc. The story is up to you, but the more it resonates with your audience, the better.
Marc Pitman, otherwise known as The Fundraising Coach gives great advice about creating a relatable pitch. He says, “everyone wants to be the hero of the story. If we cast our nonprofit as the hero, we are immediately putting ourselves in conflict with the donors. They think they should be cast as the hero. They’d like the nonprofit to be the “mentor or guide.”
As you tell your story, remember these guiding words. The good your organization does in the world cannot be accomplished without the generous donations of your supporters. Let your fundraising story be an acknowledgment to them as heroes. You’ll be amazed how much it helps.
Share Your Message
There was once a young man who lived down the street. He often found himself building things in his dad’s woodshed. One day, he told his father he was going to open a woodworking business and sell his creations. His father thought it was a great idea and the young man set to work. Each day he built a few new items and placed them on a bench in the corner. A few weeks went by and the young man was running out of room to store his work. How was it that after nearly a month, he had yet to sell anything?
I’m sure, at times, we can relate to this young man. We built the donation page. We have a great organization with a strong mission. Why then are the donations not coming in? What did the boy in the story fail to do? He never marketed his service! The quality of your design and the greatness of your story will be lost if you don’t actively share it. The key to any successful fundraiser is getting the word out.
Fundly, a crowdfunding site for nonprofits offers a couple of excellent resources for sharing your online fundraiser. These articles will help you promote your campaign on social media and offline.
So remember, always brand your fundraisers. Be sure your audience can recognize your organization and your mission. Develop a relatable story that identifies the donor as the hero. Let the world know. Your mission is important and you deserve to be heard.